PROJECT: MTV SKINS 'MICHELLE'
PRODUCTION: MTV IN-HOUSE
DIRECTOR: EVAN SILVER
EDITOR: NATHAN BYRNE
Adapting a controversial UK teen drama for an easily-shocked American audience was never going to be an easy feat. But Fabler and MTV’s raunchy commercial for the U.S. import of Skins nonetheless succeeded at throwing viewers head-first into the oft undepicted realities of modern teenage life.
In an unexpectedly frank homage to the British original, the spot led audiences through an uncomfortably realistic world of gratuitous underage sex and drugs. The commercial—evoking the daring nature of the show itself—confronted an array of difficult subjects, including rampant substance abuse and the victim-blaming culture around sexual violence.
“God bless the lawyers and execs at MTV for having the balls to do this right,” praised the spot’s director, Evan Silver.
The trailer caught the attention of mortified parents and impressionable youth alike. Denouncing Skins as “the most dangerous television show for children that we have ever seen,” the Parents Television Council called for a federal investigation into the show’s content. On the flip side, one group of inspired teens went so far as to parody the video in an impressively true-to-form recreation of the party in question. The parody, which can be seen below, garnered over 60,000 views (and counting) on YouTube.