PROJECT: FRESH 'MASK MENU' IN-STORE AND SOCIAL MEDIA VIDEO
CREATIVE DIRECTOR: DAPHNÉ ASCOLI
DESIGNER: ARIEL LAPIDUS
SCOPE: EDITORIAL, COLOR CORRECTION AND FLAME VFX
To draw shoppers off the street and into the store, Fresh’s range of face masks were deconstructed for this rich window display. Fruits and dripping honey were captured on a RED Epic camera in slow motion, along with black tea, kombucha, brown sugar and rose petals, to highlight the natural ingredients used in the products.