PROJECT: FRESH 'COCOA' IN-STORE & SOCIAL MEDIA VIDEO
CREATIVE DIRECTOR: DAPHNÉ ASCOLI
DESIGNER: ARIEL LAPIDUS
SCOPE: EDITORIAL, VISUAL EFFECTS AND COLOR CORRECTION
To showcase Fresh’s new exfoliant, the decadent product was distilled to its essence: cocoa. Food stylist Alison Attenborough set the Cocoa Body Exfoliant – which is made using crushed cocoa and cocoa butter – atop a chocolate platform. This was then drizzled with molten chocolate to create an enticing display for both digital window displays and social media.